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In 2024, the PBC solidified its role as a catalyst for opportunities between Portugal and the United Arab Emirates, with the Falcon Economy Mission standing out as a landmark achievement. This intense and comprehensive mission, filled with conferences, meetings, and strategic visits, opened doors for business, investment, and bilateral partnerships. The results achieved, from creating new companies to implementing innovative projects, reflect the PBC's commitment to promoting mutual growth and prosperity.

•	3 days of intense conferences, sharing knowledge and opening doors.
•	11 B2B and B2G meetings, creating strategic connections and business opportunities.
•	6 cities visited, exploring the potential of the United Arab Emirates.
•	Projects covering crucial areas: Urban Planning, Healthcare, Mobility, Sports, Agriculture, Real Estate, Hospitality, and Advanced Technology.
•	30 plus projects presented, and 11 projects discussed in detail.
•	Creation of companies and structures, expanding horizons.
•	New products registered and being marketed in the Middle East, a market with significant growth potential.
•	Bilateral investments realised, strengthening the relationship between Portugal and the United Arab Emirates.
•	Projects in advanced stages of implementation, turning ideas into reality.
•	Several opportunities have been raised and continue to be developed, with strong possibilities of realisation.
•	Tangible results, with businesses already yielding fruits.

Falcon Economy 2024

The Portuguese Business Council (PBC) marked its inaugural presence at the Abu Dhabi International Food Exhibition (ADIFE) 2024, and we take great pride in its success. This pivotal event facilitated the entry and success of Portuguese companies into the Middle Eastern market. PBC's participation was characterised by a strategic and personalised approach, transcending mere attendance and transforming it into a practical and enduring business platform.

•	Dedicated Stand and Enhanced Visibility:   o	Presented a dedicated stand that served as a hub and exhibition space for Portuguese companies, increasing their visibility and promoting a supportive environment for business.
•	Strategic Meetings and Concrete Results:   o	Participation in ADIFE 2024 extended well beyond mere physical presence. The main emphasis was on organising objective working meetings, addressing distance challenges, and ensuring tangible business outcomes transactions.
•	Tailored Preparation and Follow-up:   o	Meticulously prepared the Portuguese presence by organising pre-, during, and post-event meetings. Executive summaries and detailed presentations of participating companies were created to target local entities and businesses, resulting in highly productive outcomes interactions.
•	1-to-1 Meetings and Interactions with Authorities: 
o	Individual meetings were arranged and held with potential buyers, distributors, and local authorities, fostering direct and valuable relationships connections.
•	Visits from High-Level Entities:   o	Stand received working visits from key entities such as the Department of Economy and Development (DED), Abu Dhabi Food Authority, Abu Dhabi Investment Office (ADIO), Abu Dhabi Chamber of Commerce and Industry (ADCCI), as well as local companies, highlighting the recognition and relevance of Portuguese participation.
•	Post-Event Visits and Business Development:   o	Due to the work carried out and the presence at Adife, meetings took place at businesses that PBC accompanied in the presentation and had the mission to develop.
•	Strategic Meetings at Abu Dhabi Food Hub:   o	Alongside Portuguese entrepreneurs, a meeting was organised at the Abu Dhabi Food Hub to address specific needs and arrange follow-up meetings for further discussion cooperation.
•	Follow-up and Negotiation Meetings:   o	Following ADIFE, the PBC continued to facilitate follow-up and negotiation meetings with partner companies, ensuring the realisation of opportunities generated during the event.

Tangible Results:
•	 Numerous B2B and B2G meetings took place, establishing strategic connections.
• Working visits from local entities demonstrated interest and openness to collaboration.
• Subsequent meetings have been scheduled to develop specific topics.
• Negotiations with partner companies are ongoing, with positive results already achieved underway.

The PBC's involvement in ADIFE 2024 reinforced its role as a pivotal facilitator for Portuguese companies aiming to enhance their presence in the Middle East, illustrating the significance of personal connections and strategic support in fostering enduring business relationship opportunities.
